Enhancing Decision Making

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Questions

Question 1

What are the four stages of the decision-making process as described by Simon (1960)?

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Question 2

According to Table 12.1, what is the estimated annual value to a small manufacturing firm from improving the decision to 'Predict call center daily demand'?

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Question 3

Which type of decision is repetitive, routine, and involves a definite procedure for handling so that it does not have to be treated each time as if it were new?

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Question 4

At which level of an organization are unstructured decisions most prevalent?

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Question 5

What term is used by vendors to describe the infrastructure for warehousing, integrating, reporting, and analyzing data that comes from the business environment?

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Question 6

In the 'Flash Crash' of May 6, 2010, the Dow Jones Industrial Average fell over how many points in a matter of minutes?

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Question 7

Which of the following is NOT one of the three main reasons why information systems do not always produce positive results in decision making?

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Question 8

According to the Interactive Session on the Cincinnati Zoo, the zoo was able to cut how much from its annual marketing budget by using more targeted marketing?

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Question 9

Which element of the Business Intelligence environment includes tools for warehousing, integrating, reporting, and analyzing data?

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Question 10

What is the primary purpose of a balanced scorecard?

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Question 11

What is the term for a BI analytic functionality that allows users to move from a high-level summary to a more detailed view of data?

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Question 12

What type of system is a GDSS?

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Question 13

What percentage of the audience for BI consists of casual users who rely largely on production reports?

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Question 14

Which of the following BI vendors had the largest market share according to Table 12.4?

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Question 15

What is the primary function of predictive analytics?

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Question 16

Which company used predictive analytics to identify customers likely to make catalog purchases, thereby improving the response rate for mailings?

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Question 17

What is the primary characteristic of an unstructured decision?

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Question 18

In Mintzberg's classification of managerial roles, which category includes the roles of entrepreneur, disturbance handler, and resource allocator?

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Question 19

The 'choice' stage in Simon's decision-making process involves which activity?

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Question 20

A software error in an iPad app caused which company to double-charge customers for payments between July and December 2011?

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Question 21

What is the core idea behind 'one-stop shopping' as a management strategy for developing BI capabilities?

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Question 22

What type of BI delivery platform is most suitable for 'super users' and keen business analysts who want to create their own reports and models?

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Question 23

In the Colgate-Palmolive case study, how many users did the company anticipate would interact with its SAP systems daily in the future?

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Question 24

Which information quality dimension is concerned with whether data values fall within defined ranges?

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Question 25

Sensitivity analysis, a feature of some DSS, is used for what purpose?

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Question 26

In the Cincinnati Zoo case study, implementing a new business intelligence solution led to what specific percentage increase in food sales in the first six months?

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Question 27

Which of the following is an example of an unstructured decision for senior management?

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Question 28

Hunch.com's 'taste graph' technology, used by eBay, includes predictions on about how many people?

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Question 29

What are Key Performance Indicators (KPIs)?

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Question 30

Which of the following is NOT one of the four dimensions of the balanced scorecard framework?

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Question 31

What is the primary characteristic of the behavioral model of management?

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Question 32

Geographic Information Systems (GIS) are a special category of tools for visualizing what?

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Question 33

What is a major reason why decision-making can be of poor quality even when accurate information is available?

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Question 34

In the 'Moneyball' opening case, what set of metrics did Billy Beane focus on that differed from conventional baseball wisdom?

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Question 35

What is the global business intelligence and analytics market expected to reach by 2016?

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Question 36

Which of the six BI and analytics functionalities are visual tools for presenting performance data defined by users?

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Question 37

What does Business Performance Management (BPM) attempt to do?

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Question 38

What is a pivot table?

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Question 39

What did FedEx's predictive analytics system achieve in terms of accuracy rate?

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Question 40

In the context of information quality, what does 'accessibility' refer to?

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Question 41

Which managerial role involves acting as a figurehead, leader, and liaison?

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Question 42

High-velocity automated decision making eliminates which group from the decision chain?

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Question 43

What kind of BI reports would a middle manager most likely use to find out why sales in a specific territory fell below a target?

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Question 44

In the Cincinnati Zoo case, what tool did the zoo use to obtain weather forecast data for its business intelligence system?

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Question 45

What is the primary risk of the 'best-of-breed' strategy for developing BI capabilities?

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Question 46

Why do behavioral models of management suggest that information systems may not always be effective?

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Question 47

In the context of the BI environment, what is the role of the user interface?

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Question 48

What was the average total per-incident cost for a data breach in 2011, according to the Ponemon Institute study cited in Chapter 8?

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Question 49

What is the primary function of a Group Decision-Support System (GDSS)?

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Question 50

What was the outcome of the Cincinnati Zoo's detailed data analysis regarding soft-serve ice cream sales?

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